Professor Paul Springer

Professor Paul Springer

Director of the School of Communication and the Academy of Music & Theatre Arts, Falmouth University
Biography

Paul Springer is Director of the School of Communication and a lead for Multigenerational Living + Learning Research. Since arriving at Falmouth University in October 2017 Springer has bought together two Schools - Communication Design and Writing & Journalism - to capitalise on new and emerging opportunities in the global communications sector. Springer specialises in pioneering forms of commercial communication and innovative modes of education. He has been an advisor to multinational communications network Havas, The China Advertising Association and was lead Consultant for Saudi Arabia's first specialist college of advertising. He has given keynote addresses at Advertising Week Europe (alongside Mediacom and Cambridge Analytica); The Marketing Association, Social Media Week and the Branded Content Network Association amongst others. Springer has worked with brands including 02, Universal McCann, RadiumOne, Zee TV and has written on advertising innovation for The Telegraph, Forbes, Newsweek, Admap and various Routledge publications. Springer has recently been working on new modes of virtual learning and emerging industry-education needs. He is currently working on an initiative called Re-Educating Coms, which evaluates the training of graduates for a rapidly changing creative careers. In 2019 Springer was elected President for Edcom, the European Institute for Commercial Communications Education.